Media & Press

The Brand .............. Equity & Value

Over the last ten (10) years, HCI has been following very aggressive advertising policy and strategy involving huge budgets. According to a rough estimate the National & International advertising expense on Hair Club (HCI) brand in the last decade exceeds $ 1.5 millions U.S.D (apx. 100 million Pak Rupees) making it the most valuable brand in the hair industry of the Region.